Enjoy this post from the SSC Archives.
Warning: This short video is so loaded with details, you might want to watch it twice!
Check out this excellent five-minute video from Sustainability Illustrated explaining the concepts, words that influence, and strategies for translate sustainable ideas into dollars and cents.
Instead of batting around vague promises about the “savings” an organization will realize by making sustainable change, put your plan into language that business leaders understand. Provide dollars-and-cents analyses based on real case studies to demonstrate the impact of sustainable business practices.
How did you make your business case for sustainability? Let us know in the comments.